Plant-based ingredients

Just like fashion, beauty trend often changes from time to time. Sometimes, it appears in dramatic shifts but sometimes it can be subtle as well. Fashion and beauty are essential industries that keep evolving with the influence of so many factors such as technology, brand trust, as well as consumer buying behavior. For the fashion https://ashleeliz.com/, it seems that neon color, floral prints, as well as bucket hats will be the trends in 2020. As for beauty trends, there will be dramatic shift it seems.

Watch these beauty trends in 2020

Beauty industry is not for women only but also for men. Today, there are more men who start paying attention on their look and appearance. It means that awareness in fashion and beauty has increased. And here are several beauty trends to anticipate in 2020:

Plant-based ingredients

Plant-based ingredients of beauty products including skincare and makeup will be the hit of beauty trend in 2020. lots of people now are more aware about the concept of back to nature. Instead of using chemical ingredients, beauty manufacturers and industries now promote plant-based ingredients products.

Plant-based ingredients
Plant-based ingredients

Tech-like packaging

Tech-like packaging for beauty products is predicted to be the beauty trend in 2020 as well. Packaging with high-tech look in contrast with plant-based ingredients will define the beauty trends of this year. There have been many brands who start tech-like packaging. One of them is Lilah B. their cosmetic line has high-tech packaging which make them look more interesting. The packages are more compact and fluid. It comes along with neutral and clean color such as full white.

Tech-like packaging
Tech-like packaging

Sustainable materials

Another trend in beauty products packaging is sustainable materials. With the campaign of eco-friendly lifestyle, the beauty industries also take part. In this case, it is predicted that 2020 will be the year when you will see various beauty products in sustainable packaging. Eco-friendly materials are also chosen, paired with natural look from the outside. Coarse textures and dull colors are predicted to dominate the trend of beauty products packaging this year.

In 2020, it is also predicted that even the inside of the beauty products will be tech-like. People also call it ‘smart-beauty’. you can see these types of cosmetics or skincare products from Japanese brands. You can also see these kinds of smart-beauty products in German brands. The process of manufacturing involves high-technology as well.

Sustainable materials
Sustainable materials

Gender-neutral beauty products are also predicted to be the trend of 2020. as mentioned earlier that the number of men who are more aware of taking care of their visual is increasing. It has driven beauty manufacturers and industries to create products that can be gender-neutral or gender-free. It is also predicted that even mannequin with no distinguishable features will be used in beauty stores.

Masculinity and beauty in 2020 are predicted to be blended more. Thus, it is predicted that many brands of make up, cosmetics, or skincare will embrace more of the gender fluidity aspect. The variety of beauty products for men will also increase in 2020 to fulfill the demand.